Fred’s Favorites

Nike | Playlist

Nike Playlist was a multi season YouTube series pairing athletes with kids around the world for fun, creative games and challenges that kept them moving.

I served as Line Producer for seasons 7–11 on this truly global production. I sourced production partners in China, Australia, Brazil, Mexico, and throughout Europe and North America to be our boots on the ground, assembling identical filming kits so athletes and kids could take on the same activities together in real time. Meanwhile, my production team in LA worked ahead of and behind me, coordinating future shoots and wrapping the ones before. It was a marathon and a sprint in which I was responsible for 3+ shoots a week. This series was a particular favorite project and a good showcase as it was so global, fast paced and was a project and format that I really helped build.

Shot on iPhone and GoPro, the series is intentionally LoFi. It humanizes athletes in a way viewers, especially kids, rarely get to see, driving home Nike's ethos that everybody is an athlete. Each season also rounded out with a few higher budget episodes shot in LA with Chloe Kim, Naomi Osaka, Russell Westbrook, and Sky and Ocean Brown.

I produced 50+ episodes over those 5 seasons — some favorites are linked below. A handful of cutdowns also made it onto the Nike website, and coincidentally, every one happens to be an episode I produced. All episodes are currently still available on Nike’s Youtube.

ESPN | Monday Night Football

24 unique commercials for Monday Night Football on ESPN. A tongue in cheek look behind the scenes at life as an MNF highlight package editor.

We built an editor's "office" on stage and used it as the setting for every spot. Shot over six brisk days, we captured a full season's worth of content, in both English and Spanish.

As Line Producer, I worked closely with the director, 1st AD and ESPN's creative team to build the shoot's schedule and logistics, balancing creative ambition with budget. As ESPN's first foray into live action promos for Monday Night Football, I was also responsible for helping communicate the creative vision while keeping expectations set.

A few of my favorite spots are linked below. They aired on ESPN's broadcast as well as Disney+ and ESPN+ during the 2025 NFL season.